Our name means true light. Here's what that actually means for the products we build and the way we work with clients.
Clarity over cleverness
It's tempting to build software that impresses other engineers. We'd rather build software that a normal person can understand. If you can't explain what a feature does in a sentence, it probably does too much.
That principle shapes our APIs, our dashboards, and even our pricing. No hidden behavior, no surprising bills.
Honest scope
When we take on client work, the first thing we do is agree on what's in and what's out. Vague scope is how projects quietly balloon and trust quietly erodes.
We'd rather say 'that's out of scope, here's what it would take' than pretend everything is easy. It makes for calmer projects and better relationships.